Signed cases from the leads you already pay for

Intake and case conversion for small personal injury firms.

You are already paying for the phone to ring. We work on what happens after it does — how an inquiry gets answered, followed up and signed.

Book a free Lead Intake Audit 30 minutes. No pitch. You leave with a growth strategy.

Portrait of Denys Sorokin — Denys Sorokin, founder

The case goes to whoever picks up. Most firms do not pick up.

None of these figures are ours. Two publishers measured it: one asked people who had gone looking for a lawyer, the other also phoned 500 firms while posing as clients.

Six people in ten, drawn solid.

59%

contacted only one attorney before making a hiring decision.

Most people do not shop around. The reason cited most often for moving on was the first attorney being too slow to respond. And 68% of those who said how they first made contact did so by phone.

Most of the time there is no second call.

US Consumer Legal Needs Survey, Thomson Reuters and FindLaw, 2024. A poll of 2,000 US adults with a legal need. Phone figure: Clio, Legal Trends Report, 2019, survey of 2,000 US consumers.

Sixty firms in a hundred, gone dark.

60 of 100

law firms did not answer the phone.

Researchers posing as clients emailed and phoned 500 US law firms. 40% answered. 48% were essentially unreachable — they never picked up and never called back. In 2019 the same study found 56% answering.

It is not getting better.

Clio, Legal Trends Report, 2024.

Solid: what people say happened. Hollow: what firms say they do.

89% against 64%

What firms say, against what people experienced.

89% of legal professionals said they respond to phone and email inquiries within 24 hours. Among people who contacted a lawyer they did not hire, 64% said the firm did not respond to their phone or email.

Both halves are from the same report.

Clio, Legal Trends Report, 2019. 2,000 US consumers and 2,507 legal professionals.

An inquiry that reaches your firm is not a cold prospect. Someone already went looking, already found you, already made contact. That moment was paid for once.

Which is the other half of the same fact: the firm that answers first does not need a bigger budget to win the case.

Clio's 2019 sample was drawn from family, criminal, bankruptcy, business formation and employment firms — not personal injury. The 2024 study is a follow-up of it. Read both as figures about law firms generally.

What that looks like from inside a small firm

Thursday. You are in a deposition all morning. Three inquiries came in overnight — one call, one form, one voicemail.

By the time you are out, the deposition has produced four things that have to happen today, and the client whose case is going to trial in nine days has called twice. The three inquiries move to the afternoon. Then to tomorrow.

On Monday someone calls the voicemail back. He signed with another firm on Friday.

Nothing in that week was careless. The case that is on fire has a deadline, a client and a judge waiting. A new inquiry has none of those. It has no owner, no clock, and nothing that makes it louder than the thing already burning.

That is not a discipline problem. It is what happens when nothing in the day is built to make an inquiry urgent.

When an inquiry stops depending on who happens to be free, two things change. The week comes back to you. And the money already spent to make the phone ring starts turning into signed cases instead of voicemails.

When the month looks thin, the instinct is to buy more inquiries. Another campaign, another directory, another lead vendor.

But most firms are not short of inquiries. They are short of inquiries that turn into signed cases. Every call already in the building was paid for once. Spending again to replace the ones that slipped away is the most expensive way to grow.

The cheapest case you will ever sign is the one that already called you.

What we do about it

We work on intake and case conversion for personal injury firms. That is all we do.

We do not answer your phones and we do not qualify your clients. We fix the system that does.

1

The free audit call

Thirty minutes, no pitch. We look at your firm from the outside before we speak, because that half needs no permission.
2

A first piece of paid work, kept small

Either putting your measurement in order, or one clear problem worth fixing now.
3

We measure against where you started

And keep tightening it from there. Nobody has to take our word for the result.

Every figure on this site carries its source and its year. We take a limited number of audits each month.

See where the first project usually lands →

See what your intake is costing you — and what it could be signing

Thirty minutes. We tell you what we found before we ask you for anything.

No pitch. No system access. No commitment. We reply within one business day.